For Home Service Business Owners

Stop Wasting
Paid Leads.

Turn more conversations into customers.

We review your real calls, fix what's breaking down, and train your team to close more of the leads you're already getting. One extra booked job pays for the whole month.

Book a Fit Call → See what's included
$299 Per month
11 Tools included
1 Job Covers the whole month
→ Weekly call reviews
→ Custom objection scripts
→ Monthly mystery shop
→ CRM inspection
Just $299/mo
The Real Problem

Your Leads Are Fine.
Your Sales Aren't.

"Most home service businesses don't have a lead problem. They have a conversion problem."

The fix isn't more marketing. It's knowing exactly what breaks down between the call and the booking — and giving your team the words to handle it.

How It Works

Real Calls.
Real Feedback.
Real Revenue.

Not theory. Not generic scripts. We inspect your actual calls, find exactly where jobs are being lost, and give your team the words to close more of what's already calling.

01

Inspect

We mystery shop your business and review real calls. No assumptions. We find the exact moments where your team is losing the job.

02

Fix

We build the call flow, objection playbook, scripts, and scorecard — customized to your business, your market, your actual objections.

03

Coach

Weekly call reviews and live workshops so your team improves every single week. The feedback compounds. So do the results.

The Offer

Everything You Need.
Nothing You Don't.

Weekly Call Review Lab Weekly

You submit calls. We review them, identify the exact moments where revenue was left on the table, and share feedback so the whole team improves every week.

Home Service Objection Playbook Ongoing

Customized scripts for price, "I need to think about it," "I'll call back," spouse approval, shopping around, and every other objection that kills deals in your business.

Monthly Mystery Shop Report Monthly

We call your business as a real prospect and show you exactly how the opportunity was handled — what was said, what was missed, and what it cost you.

Weekly Objection Handling Workshop Weekly

Live weekly practice on the hardest sales moments so your team is ready before they happen on real calls — not scrambling in the moment.

Natural Sales Call Flow Custom

A call flow built for your business that helps your team control the conversation from first hello to booked job — without sounding scripted or high-pressure.

Revenue Leak Audit Onboarding

We find the calls, follow-ups, team behaviors, CRM gaps, and pipeline issues costing you booked jobs. Before we fix anything, we find everything that's broken.

Lead to Booked Job Inspection Ongoing

A full CRM and pipeline review: stages, stale leads, lost reasons, follow-up behavior, and booking handoffs. We find the revenue hiding in your pipeline.

Good Call Scorecard Custom

A custom scorecard that defines exactly what a great call looks like for your specific business — so your team knows what to aim for on every call.

Call Control Cheat Sheet Immediate

The top 10 call behaviors your team can implement on the very next call. Quick wins that move conversion before anything else is in place.

Order Taker to Closer Accelerator Ongoing

Turn polite call handlers into confident appointment setters who know how to control the call, build value, handle objections, and ask for the booking.

Slack Sales Support Ongoing

Direct access for real questions, real objections, and real call situations as they happen. Coaching when you need it — not just on a scheduled call once a month.

Home Service
One Call Close System
A complete sales conversion system for home service businesses — built to turn more inbound calls into booked jobs.
$299/mo
No setup fees. No long-term contract. Cancel anytime.
  • Weekly call review lab
  • Custom objection playbook
  • Monthly mystery shop
  • Weekly coaching workshop
  • Natural sales call flow
  • Revenue leak audit
  • CRM & pipeline inspection
  • Good call scorecard
  • Call control cheat sheet
  • Slack sales support
Book Your Fit Call →
Founding rate — limited spots available
30-Day Money Back Guarantee

Submit your calls and engage with the weekly reviews for 4 weeks. If you don't find value, you get every dollar back. No questions asked.

Results

What Happens
When You Apply This.

Case Study — Pest Control
30%Price increase
20%Conversion rate lift
4×More upsells closed
2×Full season payments
$200K+

Annual recurring revenue impact in the first three months.

"We've already booked more jobs this month than last month, and we're getting great feedback from customers. We love how this helps us stay connected while spending more time where it matters most."

James R. — Home Services, Phoenix AZ

"Ever since I started this, my business has taken off. This helped me break through the $1M revenue ceiling and has helped me feel more confident and excited to sell for my business and support my team."

Sarah M. — Home Services, Denver CO

Ready to close more jobs from the calls you already get?

Book Your Fit Call →
Who This Is For

Built for Home Service
Businesses That Close
on the Phone
and in Person.

If inbound calls turn into appointments, estimates, jobs, or consultations — and your close rate should be higher — this is built for you.

Pest Control

Annual contracts, upsells, and seasonal programs. Every call is money.

HVAC

High-ticket installs and service agreements. Price objections are constant.

Plumbing

Emergency calls and big-ticket jobs. How you handle price changes everything.

Roofing

High-value estimates and insurance jobs. Closing on the first call is the difference.

Lawn Care & Landscaping

Recurring programs and seasonal upsells. The close happens on the call or not at all.

Home Cleaning

Recurring service sales. Trust builds fast when the call goes right.

Window Cleaning

High call volume, price-sensitive buyers. The right words on the call close the job.

Dog Training

Consultations booked by phone. Handling objections with confidence fills the calendar.

Any Home Service

If you close on the phone and know you're leaving jobs on the table, this is for you.

Who's Behind This

20 Years.
Real Operations.
Real Results.

Garth Fasano, Founder of SMB Lab
Garth Fasano Founder, SMB Lab

20 years. Thousands of conversations. The same pattern shows up every time.

80-person sales force. National brand grown 30% in a year, past $35M. Solo owner-operators hitting $500K in year one. Home service companies blowing past $300K revenue per employee.

The pattern: your team isn't bad. They just don't have the words. Give them the words. Watch what happens.

20+Years Running Sales Floors
80+Sellers Led and Trained
$500KSolo Operator Year One
$300K+Revenue Per Employee
FAQ

Common
Questions.

How many calls do you review each week?

You submit calls weekly and we review them as part of the Weekly Call Review Lab. Quality matters more than volume — a handful of well-reviewed calls moves the needle faster than bulk review with shallow feedback.

Do you work directly with my team?

Yes. The weekly coaching, workshops, and call reviews are built around your actual team — your specific calls, your specific objections. The feedback is direct, specific, and actionable.

Do you need access to our CRM?

For the Lead to Booked Job Inspection, yes — read-only access to find stale leads, broken stages, and missed follow-ups. We don't need admin access.

Is this just sales training?

It's more than that. Training alone doesn't stick without review and reinforcement. This system combines call review, custom scripts, live workshops, and weekly coaching so your team improves continuously — not just after a one-time session.

What if we already have scripts?

We'll review them in the Revenue Leak Audit. If they're working, we build on them. If they're not, we show you exactly why — and replace what isn't converting.

What if my receptionist isn't a natural salesperson?

That's exactly who this is designed for. Polite people with the right words close more jobs than natural salespeople with no structure. We give them the words.

How fast will this work?

The Call Control Cheat Sheet and Objection Playbook can be in your team's hands in the first week. Deeper gains compound over 30 to 90 days as your team builds new habits through weekly review.

What if we only book estimates, not full jobs?

Same system, same principles. The scripts and call flow are customized to your actual booking goal — whether that's an estimate, a consultation, or a full job.

Is this customized to my business?

Everything is built around your specific business. The objection playbook, call flow, scorecard, and mystery shop are all custom. Generic scripts don't close jobs.

Am I locked in?

No. Month to month. Cancel any time. The founding rate locks in as long as you stay.

Apply to Join

Not for Everyone.
Maybe for You.

This is a small, focused group. Before you join, we do a 15-minute fit call to make sure the system is the right move for your business.

Book Your Free 15-Minute Fit Call →

If One More Booked Job a Month Is Worth $299, You Already Know.

You're already getting the calls. You're already doing the work. This is the part that turns more of it into revenue. One extra booked job covers this every single month.

Book Your Fit Call →