For Home Service Business Owners

Stop Losing
Deals You
Already Have.

We break down your real sales calls and show you exactly what to say differently, so you close more of the leads you're already paying for.

Book a Fit Call → See what's included
3x ROITypical first 30 days
$299/moFounding rate
10 spotsFirst cohort only
→Weekly call breakdown
→Exact scripts and language
→Personal feedback on your calls
Just $299/mo
The Real Problem

Your Leads
Are Fine.
Your Calls Aren't.

"Most home service businesses don't have a lead problem. They have a conversion problem."

The fix isn't more marketing. It's knowing exactly what breaks down on the call and having the language to handle it.

How It Works

Real Calls.
Real Feedback.
Real Revenue.

Not theory. Not generic scripts. We pull apart actual sales calls, yours and others, and show you the exact moments where deals are won or lost.

01

Submit

Share a real call from your business. No polish needed. The calls where deals fell apart are the ones that teach the most.

02

Analyze

We find the exact moments that cost you the deal: pricing pushback, stalled closes, weak openers. Mapped out, explained clearly.

03

Execute

We give you the language. Not a framework, the actual words. One change per call. Do it long enough and your close rate moves.

The Offer

Everything You
Need. Nothing
You Don't.

Call BreakdownWeekly

One recorded walkthrough per week showing exactly what went right and wrong on a real call.

"What to Say Instead" ScriptsOngoing

Specific language for pricing, objections, and closing, tailored to home services.

Slack Community AccessOngoing

Ask questions, share wins, get feedback from the founder and fellow operators.

Your Call ReviewedMonthly

Submit your own calls for personal feedback each month.

$299/mo

Founding member pricing, locked in as long as you stay

  • Weekly recorded call breakdown
  • Exact language and scripts
  • Slack access with the founder
  • Monthly personal call review
Book Your Fit Call →

Only 10 founding member spots. Price goes to $999 at cohort 2.

30-Day Participation Guarantee

Submit your weekly calls, watch the breakdowns, and attend the live Q&As for 4 weeks. If you don't find value, you get your money back. No questions asked.

Results

What Happens
When You Apply
This.

Case Study — Pest Control
30%Price increase
20%Conversion rate lift
4xMore upsells closed
2xFull season payments
$200K+

Annual recurring revenue impact in the first three months.

"We've already booked more jobs this month than last month, and we're getting great feedback from customers. We love how this helps us stay connected while spending more time where it matters most."

James R. — Home Services, Phoenix AZ

"Ever since I started this, my business has taken off. This helped me break through the $1M revenue ceiling and has helped me feel more confident and excited to sell for my business and support my team."

Sarah M. — Home Services, Denver CO

Ready to close more deals?

Book Your Fit Call →
Who This Is For

Built for Home Service
Operators Who Close
on the Phone.

If your business runs on high-ticket phone sales and you know your close rate should be higher, this is for you.

Pest Control

Annual contracts, upsells, and seasonal programs. Every call is money.

HVAC

High-ticket installs and service agreements. Price objections are constant.

Lawn Care

Recurring programs and seasonal upsells. Closing on the first call matters.

Home Cleaning

Recurring service sales. Trust builds fast when the call goes right.

Plumbing

Emergency calls and big-ticket jobs. How you handle price changes everything.

Any Home Service

If you close on the phone and deals are worth $1K+, this is built for you.

Who's Behind This

20 Years.
Real Operations.
Real Results.

Garth, Founder of SMB Sales Lab
Garth Fasano Founder, SMB Sales Lab

Garth has spent 20 years inside real sales operations — not consulting from the outside, but building revenue engines for SMBs and Fortune 100 companies alike.

He led an 80-person sales force in home services. Grew a national brand's revenue by 30% in a single year, taking it past $35M. Helped owner-operators hit $500K in sales in their first year of business. And been the engine behind home services companies surpassing $1M in revenue within their first three years.

These are not small wins. They are the result of focused sales execution, applied consistently, from day one.

He's seen what separates operators who close from operators who guess.

Small improvements on the phone compound fast. Close one extra deal a month and you're looking at $1,000 or more in revenue you weren't capturing before. Do it consistently and it shows up on your bottom line in a way that's hard to ignore.

That's what this program is built to do.

20+Years in sales operations
80+Person sales force led
$35M+Revenue grown in a single year
$1M+Owner-operators taken past in year three
FAQ

Common
Questions.

How do I submit a call?

Calls are submitted through a simple upload process. Each week we share specific feedback including exact wording you can use on your next call.

What audio format do I need?

Any audio format works. Don't overthink it, just send what you have.

Is this recorded?

All analysis is provided via recordings and written format. We vary it up, with an emphasis on recordings and live Q&As. Annual subscribers also get full access to the content library — that back catalog is not available on the month to month plan.

How long are the breakdowns?

It depends on the call. Breakdowns run anywhere from 3 to 45 minutes based on the length and complexity of what we're analyzing.

Is $299/mo worth it?

If your average deal is $1K+ and this helps you close one more per month, it pays for itself three times over. Most members see the ROI in the first 30 days.

How much time does this take?

Under 30 minutes a week. It's designed for operators who are running a business, not sitting in training.

My business is different. Will this work for me?

The approaches to phone sales are remarkably consistent across home services. You'll learn from every call analyzed, and you'll get specific feedback on your own calls that you can implement immediately.

Am I locked in?

No. The founding member group is month to month. Cancel any time.

How quickly will I see results?

That depends on how quickly you implement. The more engaged you are, the faster things move. Some members see shifts in the first week. Either way, the path is clear.

How is this different from a sales coach?

Most sales coaches haven't led an 80-person home services sales force or driven a brand past $35M. This program is built specifically around high-ticket phone sales, and every tactic can be applied immediately.

Do I get personal feedback or is this just generic content?

You get both. The content library is there to learn from at any time, but you also get direct feedback on your own calls. This is not a course. It's applied analysis on your actual business.

Apply to Join

Not for Everyone.
Maybe for You.

This is a small, high-signal group. Before you join, we do a 15-minute fit call to make sure it's the right move for your business.

  • 15-minute call. No pitch, just fit
  • We'll ask about your current close rate and call volume
  • If it's a match, you'll get access details same day
  • First cohort is 10 people. That's it.
  • Price locks in at $299/mo for your lifetime as a member

If One More Closed
Deal a Month Is
Worth $299,
You Already Know.

You're already getting the calls. You're already doing the work. This is the part that turns more of it into revenue. One extra close a month covers this three times over. The only question is how many deals you want to leave on the table.

Book Your Fit Call →